This free e-book download contains Mary Griffith's work addressing issues concerning the image of homeschoolers as presented by individual homeschoolers and homeschool organizations. It is written for support group leaders and activists in the homeschooling movement who want solid information on dealing with the public. Topics include: Getting Started, Looking Professional, Announcing Yourself, Being Interviewed (with tips for talking with the media, print interviews, broadcast interviews, and talk radio), Putting Your Message Out, and Events & Community. This book was originally published in 1996.

Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.

A transcript for an appearance by Celeste Land on the Kojo Nnamdi Show where she discussed the homeschooling movement. Celeste is VaHomeschoolers' Director of Government Affairs. The program touched on the many and varied reasons why families choose homeschooling, from concerns with the school environment to a desire for a tailored educational approach or a wish to keep the family at the center of a child’s upbringing. The show also addressed a common stereotype of homeschoolers by pointing out that while many families that choose home education consider their faith to be a very important part of their lives, homeschooling families come from diverse religious backgrounds, and religious homeschoolers do not necessarily choose homeschooling for religious reasons. A great example of how to interact with the media for a positive discussion about home education. Also available via podcast at Homeschooling Goes Mainstream.

Advocacy is for everyone. Any concerned parent can become an advocate for homeschooling freedoms. And so can you. This series of five articles will walk you through the steps you can take to become an effective advocate for homeschooling in your community.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.

It can be difficult for friends to understand the changes and challenges a homeschooling family faces. This mom shares her reasons for homeschooling and why her relationship with them is different now.

Matching, out-of-date sweatsuits. The ability to recite lines from the Iliad in response to your peers’ discussion of a television show. Parroting your parents’ values. If you’ve paid attention to mainstream depictions of homeschooled children, these images are likely familiar. Homeschooled kids get a bad rap and are too frequently associated with social awkwardness due to a perceived lack of socialization with their peer group. However, with the dawn of social media, more homeschooled students—both those who are being schooled by more “traditional” methods and those who are students are virtual cyber charter schools—are able to better connect with their peers and other members of the homeschooling community.

Homeschoolers have gotten their share of bad coverage in the media and in popular culture in the last few years. The publicity on homeschooling runs from atrocious mischaracterization to humorously stereotypical.

How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.

A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.