The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Featured Resources
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Life in America
Life in America was designed by home schooling parents to meet the needs of families. Features unit studies in a box, with all resource material supplied.
Great Lodges of the National Parks: The Companion Book to the PBS Television Series
Stand amid soaring Douglas fir in the great hall of Glacier Park Lodge or sit in the setting sun and gaze into the Grand Canyon at El Tovar. This beautiful gift book will transport you to the majestic lodges of our national parks to relive the glory of past vacations or plan adventures anew. This book and the PBS television series of the same title (to air in spring 2002) take armchair travelers into these architectural wonders and explore the surrounding natural beauty of our national parks. Lo...
I Learn Better by Teaching Myself/Still Teaching Ourselves
Take a look at how a homeschooling mother learned to trust her children-and herself-to learn in new ways. Tag along on the journey from the elementary years through high school as this book explore the success and freedom of unstructured learning. These books are especially good for anyone wrestling with the question of "how much structure should there be in a homeschool?"
Minds More Awake: The Vison of Charlotte Mason
Anne E. White explores what is known as the Charlotte Mason, based on the educational philosophy of the 19th century British educator. The goal is to set a child on the path to an intentional, purposeful life. White explores both the practical and philosophical understanding the Mason's practices. White includes lots of examples of how to use these ideas in your own homeschooling.
Explode The Code
Explode The Code provides a sequential, systematic approach to phonics in which students blend sounds to build vocabulary and read words, phrases, sentences, and stories. Frequent review of previously learned concepts helps increase retention. Each workbook in this series contains exercises that incorporate reading, writing, matching and copying. The consistent format of the books helps facilitate independent work. This series includes primers—Get Ready for The Code, Get Set for The Code, and Go...
